©2019 by 2Scots

GO TO MARKET 

WITHOUT THE BULL

CLEAR & EFFECTIVE MARKETING SOLUTIONS 

TO GROW YOUR BUSINESS.

At 2Scots, we believe in straight talking and clear communication. It's the way to better results.

Our key focus is to help Israeli companies grow internationally.

 

We’re happy to work with you to identify and address your target markets’ needs. 

 

We’ll knuckle down to create purposeful and clear messaging that inspires interaction with your customers.

 

We'll help you create compelling growth strategies that generate new customers for your business. 

 

In the end, we’ll make your marketing budget work harder and go further (we are two Scots after all.)

WHAT WE DO 

STRATEGY

BRAND

Understanding your business, market and target audience is the foundation of what we do.

Our analysis and competitive audit will be the first step in planning your Go-To-Market Strategy.

Voice and design are crucial in a  world where authenticity and user experience are paramount. 

We'll ensure you look and sound unique, while maintaining clarity across all your communications. 

GROWTH

Customer acquisition is our bread-and-butter.  We will help you develop new markets and maximise growth.

We deliver across the full range of media channels including PPC, affiliates, SEO, lead gen and social.

CONTENT

We believe engaging with customers rather than talking at them is the key to building meaningful relationships.

We'll create and distribute the most compelling story for your brand to keep your customers engaged and returning

TESTIMONIALS

"We worked with Elliot while launching the Tastewise platform. Elliot is a first rate marketing strategist with a real understanding of the market and the customer. Passionate and professional, he has a keen awareness of how to communicate with customers, combined with an enthusiasm for the product he is working with and an ability to deliver results through multiple channels." 

Alon Chen CEO and Co-Founder, Tastewise.

“I recently had the chance to work with Darren and Elliot from 2Scots in designing, planning and building a marketing strategy.  The work included meeting and consultation where they helped me think and find the right message and execute it to our marketing collateral.  They also guided me in building a new strategy and helped me develop a marketing presentation. It was a very good experience and I will work with them in the future.”

Oren Askarov, Head of Marketing, Cyberhat

THE SMALL AGENCY WITH BIG EXPERIENCE

Combining more than 40 years of experience successfully helping businesses grow in the US, Asia and Europe,

2Scots is a 'CMO as Service' agency run by former Glaswegians with a passion for clarity, the know-how to generate simple, effective messaging and the ability to deliver bottom-line results.

ELLIOT HOOL

DARREN GLADSTONE

Darren co-founded 2Scots after previously holding senior positions in mobile, internet and advertising businesses in both the UK and Israel. He has worked with brands including the BBC, UK Government, JDate, Hotels.com, Wowcher and a wide range of start-ups. He has spent the past 6 years founding and running a successful mobile media network. Darren emigrated to Israel in 2004 and is married with 3 kids. His passions include football, fine wine and fish & chips (he's Scottish after all).

2Scots' co-founder Elliot is a seasoned marketing leader. A former CMO at SimpleOrder and GetStocks, Elliot is well versed in successfully launching and growing Israeli B2B and B2C start-ups in the US, UK and Europe and is the veteran of three successful company exits. A former journalist at the BBC and Haaretz,  Elliot grew up on the "mean" streets of Glasgow, but was actually born in Dublin. Unable to find an Irish partner, he settled for Darren.

DROP US A LINE TO CHAT ABOUT HOW
WE COULD HELP YOUR BUSINESS.