2Scots on marketing tips to help you raise money

We were delighted to give the closing notes at the Google Startups Campus meet-up last night in Tel Aviv. 2Scots co-founder Elliot Hool gave a talk about how best to use marketing tactics when raising money. Elliot shared how building up a strong social presence, retargeting investors on their Facebook feed and bringing a solid marketing plan to meetings with potential investors can go a long way.